MODE Studios Creative Director Bob Bonniol directed the environmental/interactive design of Chevrolet’s sprawling booth at the North American International Auto Show in Detroit. Using a vast array of video technology, and a stunning suite of content, the booth got rave reviews. Associate Creative Director Butch Allen and Content Management Artist Kerstin Hovland rounded out the onsite crew that took charge of integrating immersive video, audio, and lighting. MODE worked closely with The Ant Farm, Arsenal FX, Mindfield, and Switch Post to develop the recurring 40 minute show. Many thanks to Jack Morton Worldwide and General Motors for entrusting us with such a fantastic creative task !