There is an opportunity, every time you engage a person in an in immersive construct, that you can, you MIGHT, create magic.  It isn't proof.  It isn't obvious.  It's actually dazzlingly hard.  But the door is there, if you can open it, to create an amazing, memorable moment for somebody.  They will carry it with them.  It will shape them.  And this is your opportunity, your gift.  You better treasure it.  And feel the opportunity and RESPONSIBILITY every time you create.