MODE is a Hybrid Experience Agency
We use architecture, light, image, movement, and interactivity to PRODUCE immersive installations which create knowledge, curiosity, impulse, and joy. We do this with brands, architects, producers, agencies, and creatives.
We direct. We design. We write. We produce. We collaborate. We specify. We consult. We leap into the unknown...
MODE Studios is a turn key solution provider for immersive architectural installations, live events, broadcast, experiential marketing, and interactive experiences. We provide blue sky creative consultation, pitch development, concept outlines, script writing, direction, scenic design, lighting design, video design, executive producing, production supervision, equipment specification, equipment rental, interactive software development, and general inscrutable magic.
Our clients include Lucasfilm, Marvel Studios, The Walt Disney Company, Live Nation, AEG, Feld Entertainment, General Motors, Chrysler Corporation, Activision/Blizzard, America's Got Talent, X-Factor, American Idol, Blue Man Group, Microsoft, Nokia as well as countless recording artists, broadway producers, opera companies, theme parks, cruise lines, dance companies, and architects.
Our guiding principle is building worlds. We create environments in which stories come to life. These environments allow for expression, for problem solving, for immersion, for interaction, for delight & joy, for commerce, for giggling, for thoughtful contemplation, for tears, for laughter, and for living spectacle.
MODE Architectural specializes in the design and implementation of immersive, interactive spaces & features in permanent installations.
Our skilled team of designers and technicians create custom installations that add vibrance, infinite flexibility, and branding with integrated architectural video elements, projection mapping, kinetic scenic architecture, media charged facades, mixed reality, and interactivity. We are a collective of artists, architects, technologists, and producers who are fascinated by creating spaces that react, engage, and inspire.
We have deep expertise in the products, systems, and process for bringing complex installations to life; on time and on budget. Our work is calculated to remain malleable and robustly reliable. This is coupled with an acute ability to tell story, to understand aesthetic, to apply cultural context, and to communicate your idea.
MODE Studios provides Creative Direction and Execution for immersive brand environments, e-sports extravaganzas, "Instagrammable" moments, trade show design, and broadcast brand events.
Our team includes writers, creative directors, executive producers, screens producers, production designers, project managers, projection/content designers, lighting designers, and interactive architects. We use augmented reality, artificial intelligence, projection mapping, automated scenic elements, and compelling engagements that reach all the senses. These combined layers allow us to communicate deep messaging, inspire action, and create excitement.
We are constantly surveying the cultural and commercial landscape to understand the market contexts and strategies our clients will need expressed in creative environments. We meet this with a bleeding edge application of what's next, creating never-seen-before, every time.
We've created immersive Auto Show installations for Chevrolet, arena e-sports events for Electronic Arts, and Production Design for the TED Conference, to name just a few...
MODE has created spectacle on broadway stages, broadcast extravaganzas, stadium concerts, cruise ships, and theme parks since 1997.
Since the beginning, we have pushed the limits of what is possible on stage, using video elements, robotic scenery, drones, unconventional lighting, interactive effects and unexpected magic to make enormous crowds levitate.
Our team have created, designed, and produced huge shows for Disney, Marvel, America's Got Talent, The American Academy of Country Music, New Kids On The Block, America's Got Talent, Paramore, Sinatra Live at the London Palladium, Marvel Studios, Blue Man Group, Lucasfilm, Shania Twain, Journey, The Eagles, Christina Aguillera, Van Halen, Rock Of Ages, The Black Keys, Eric Church, Evita, Reba, X-Factor, and Carrie Underwood, to name just a few.
MODE works with our clients and partners via a series of logical and organized phases
CREATIVE DEVELOPMENT: MODE believes that good creative and design is answering a question. In the beginning of every project, we are listening carefully for those questions. In the Creative Development Phase, the MODE team works with you to develop and agree on the important core of your creative needs through blue sky sessions, charettes, and creative investigation. The result is consensus on creative direction, as well as an initial understanding of the budget and process plan to take your project from page to staged.
DESIGN DEVELOPMENT: The MODE team now works with you to break down the core creative at a granular level. The goals in this phase are two-fold: A complete understanding of your projects circumstances and conditions, coupled with detailed cultural and creative strategy development to KNOW the flavor, the tone, the atmosphere, the possibilities, the palette, the plan. The real details ? We'll engage in site surveys, we'll evaluate facilities impact, we'll begin using paper, pencils, code, and context to create visual renderings. We'll initiate the the producing tools necessary to manage your project smoothly. We'll work together to define a process to succeed !
SCHEMATIC DESIGN AND WRITING: MODE's Creative Directors, Designers, and Producers will now commit ideas to ink, generating the definitive documents to fabricate, assemble, shoot, visualize, and produce. In this phase we work with you to develop treatments, construction documents, pitch decks, scripts, and detailed budget breakdowns. This is where we make sure that every nut, bolt, syllable, and statistic is accounted for, and communicated to all members of the team.
PROTOTYPING AND APPROVAL: The MODE team are all passionate about workshopping, testing, and KNOWING the best practices for creating what has never been created before. We are committed to limiting the creative and financial risk that accompanies producing spectacle and immersion at the highest level. In this phase we will arrange for evaluations of equipment, fabrication of prototypes, scaled testing of techniques, and comprehensive previsualization and pre-programming of control and interactive elements. We'll make models, test theories, and throughout work side by side with you to manage a creative process that delivers exactly what you had in mind.
PRE-PRODUCTION & FABRICATION: The rubber hits the road. In this phase, we cast and rehearse performance, we help determine and supervise vendors in the fabrication of scenery, structure, and production technologies. We build out a team of the most prominent professionals for whom there is zero tolerance for failure, and we work in lockstep with them to create the perfect circumstances for success. We produce content and code to bring media infused installations to life. And every step of the way, we keep you connected, looping you in to every decision to evaluate and approve.
PRODUCTION & INTEGRATION: It all comes together. Creative Direction, scenic or installation design, lighting design, audio design and scoring, interactive engagements and effects - All together at last, in the space. This is where we rehearse, refine, perform, and reveal. We work with production staff, contractors, performers, artists, technicians, programmers, location representatives, architects, cameramen, carpenters, and YOU to deliver spectacle. Memories. Impressions, Activations, Joy.