MODE Studios Creative Director Bob Bonniol and his Partner Butch Allen of Blame Funnel Creative, teamed up to Write and Direct a mind blowing performance of the Tim McGraw hit, Humble And Kind at the 2016 Academy of Country Music Awards on CBS.  The song provided an immediate road map in it's anthem to humility, diversity, and empathy.  Eschewing big technical effects, Bob and Butch sought to create a broadcast segment featuring as many people with Tim as possible.  Children, teens, adults, every faith, every background, together we are all brothers and sisters, one human race.  


Tim McGraw gave one of the most powerful live performances of the evening at the 2016 ACM Awards, giving the crowd an emotionally impactful performance of his soaring ballad hit, “Humble and Kind.”

Read More: Tim McGraw Stuns 2016 ACM Awards With 'Humble and Kind' | http://tasteofcountry.com/tim-mcgraw-2016-acm-awards-humble-and-kind/?trackback=tsmclip


With phenomenal costumes by Marina Toybina, Lighting Design by Bobby Dickenson, and with the expert support of Executive Producer RAC Clark, the immense task of coordinating two hundred extras and production personnel resulted in a moment that appeared magically simple.  We are incredibly grateful to Kelly Clague and Scott Siman at Entertainment Management Co as well as to Tim for their trust and support...


"He rose to his feet for the second verse, with the live audience joining in for the universal chorus. As the strings and guitar played the middle section, a legion of people from all walks of life filed into the venue, essentially re-creating the song’s uplifting video live in the moment. The feel-good performance drew a standing ovation."

Read More: Tim McGraw Stuns 2016 ACM Awards With 'Humble and Kind' | http://tasteofcountry.com/tim-mcgraw-2016-acm-awards-humble-and-kind/?trackback=tsmclip